Ground from shade-cultivated tea leaves, matcha is rich in theanine-an amino acid responsible for matcha's full-bodied mellow sweetness. In Japan, there is a special name for this taste: umami. Generally, the higher the grade, the richer the umami taste. For those who want a taste of fine matcha at a mid-level price, Kimmo-no-mukashi is an excellent choice. With enough umami to represent the true character of matcha, Kimmo-no-mukashi is the perfect starting point for first-time matcha drinkers.