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April 2018

Chic Traveler | 33 Main Inn

19th Century Charm Meets 21st Century Comfort At This Luxury Lodge In Lenox, Massachusetts

Next time you’re in need of an escape from the city, consider heading to 33 Main, a luxurious 8-room inn nestled in the quaint town of Lenox, MA. Roughly a 3.5-hour drive from Boston or New York, this newly designed boutique inn describes itself as “19th century charm meets 21st century comfort.” Annie Selke, the founder, owner and designer, thoughtfully designed every detail of the space, from the 100% all-natural bath products she co-branded with Farmaesthetics, to the Ralph Lauren wall coverings and exclusive Hästens beds. 

Annie grew up in Lenox and is the founder and designer behind her namesake interiors company, and two lines, Dash & Albert and Pine Cone Hill. Annie's aesthetic is comfortable, approachable, and elegant and it's evident in every corner inside 33 Main. We spoke with her about her design process and her favorite places in town.

WHAT IS YOUR FAVORITE ROOM AT 33 MAIN AND WHY?

I love all of them but am particular to Aster because 1) it’s pet friendly 2) It has a fabulous bath tub (and I love a bath) and 3) I love the blue paisley fabric used throughout the room.  

TALK TO US ABOUT YOUR METHOD FOR DESIGNING THE ROOMS AND CHOOSING THE COLOR SCHEMES AT 33 MAIN.

We started by looking at our most popular or most inn-appropriate products, and then created a number of mood boards incorporating coordinating rugs, artwork and accessories. It was so fun to play with our product assortment this way! I only wish there were 100 rooms to do instead of 8!

+ Inspired by each room at 33 Main, we’ve curated outfits to help you replicate your luxurious experience long after you’ve made the trek home.   

THE ENTRYWAY


Miguelina $275.00 DETAILS
Miguelina $325.00 DETAILS
Chloé $1790.00 DETAILS
Castaner $120.00 DETAILS
Ippolita $2495.00 DETAILS
Ippolita $5595.00 DETAILS

THE CLIFFWOOD ROOM


Rejina Pyo $720.00 DETAILS
Rejina Pyo $560.00 DETAILS
Rag + Bone $110.00 DETAILS
Ulla Johnson $265.00 DETAILS
Loewe $490.00 DETAILS

the parlor 


Zimmermann $695.00 DETAILS
Ray-Ban $198.00 DETAILS
Clare V. $89.00 DETAILS
Loeffler Randall $325.00 DETAILS

THE SUNNYHOLM ROOM


Rebecca Taylor $350.00 DETAILS
Kara $350.00 DETAILS
Mercedes Castillo $332.00 DETAILS

the sunset room


J. Crew $98.00 DETAILS
A.L.C $125.00 DETAILS
A.L.C $395.00 DETAILS
Melissa Odabash $135.00 DETAILS
Chloé $690.00 DETAILS

ANNIE'S GO-TO'S IN LENOX, Ma:

Cup of coffee: I like my coffee to be french press, in bed! But, I would go to Haven for a vanilla cinnamon latte if I’m out and about.

Delicious dinner: The Library at Wheatleigh is a favorite.

Art or Inspiration: I think the historic, New England architecture in downtown Lenox is what sets it apart from other parts of the country and I am uplifted by it everyday. I particularly love the Lenox Library with its lovely pink brick and fabulous cupola.

Retail therapy: I love Design Menagerie and The Annie Selke store, of course!

Stay: 33 Main, 33 Main St., Lenox, MA 01240

Shop her 6 can't-live-without items
Giorgio Armani Beauty $55.00 DETAILS
Jo Malone London $135.00 DETAILS
Grafton Village $7.69 DETAILS
Giorgio Armani Beauty $62.00 DETAILS
White + Warren $298.00 DETAILS
Jo Malone London $55.00 DETAILS