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April 2018

33 Main Inn

19th Century Charm Meets 21st Century Comfort At This Luxury Lodge In Lenox, Massachusetts

Next time you’re in need of an escape from the city, consider heading to 33 Main, a luxurious 8-room inn nestled in the quaint town of Lenox, MA. Roughly a 3.5-hour drive from Boston or New York, this newly designed boutique inn describes itself as “19th century charm meets 21st century comfort.” Annie Selke, the founder, owner and designer, thoughtfully designed every detail of the space, from the 100% all-natural bath products she co-branded with Farmaesthetics, to the Ralph Lauren wall coverings and exclusive Hästens beds. 

Annie grew up in Lenox and is the founder and designer behind her namesake interiors company, and two lines, Dash & Albert and Pine Cone Hill. Annie's aesthetic is comfortable, approachable, and elegant and it's evident in every corner inside 33 Main. We spoke with her about her design process and her favorite places in town.

WHAT IS YOUR FAVORITE ROOM AT 33 MAIN AND WHY?

I love all of them but am particular to Aster because 1) it’s pet friendly 2) It has a fabulous bath tub (and I love a bath) and 3) I love the blue paisley fabric used throughout the room.  

TALK TO US ABOUT YOUR METHOD FOR DESIGNING THE ROOMS AND CHOOSING THE COLOR SCHEMES AT 33 MAIN.

We started by looking at our most popular or most inn-appropriate products, and then created a number of mood boards incorporating coordinating rugs, artwork and accessories. It was so fun to play with our product assortment this way! I only wish there were 100 rooms to do instead of 8!

+ Inspired by each room at 33 Main, we’ve curated outfits to help you replicate your luxurious experience long after you’ve made the trek home.   

THE ENTRYWAY


Miguelina  dakota lace crop top
Miguelina $275.00 DETAILS
Miguelina emy embroidered skirt
Miguelina $325.00 DETAILS
Chloe pixie leather crossbody bag
Chloé $1790.00 DETAILS
Castaner carina beige espadrilles
Castaner $120.00 DETAILS
Ippolita small diamond bezel mother of pearl lollipop ring
Ippolita $2495.00 DETAILS
Ippolita lollipop hinge all around bracelet
Ippolita $5595.00 DETAILS

THE CLIFFWOOD ROOM


Rejina pyo nicole double breasted striped cotton chambray blazer
Rejina Pyo $720.00 DETAILS
Rejina pyo dylan cropped striped wide leg cotton chambray pants
Rejina Pyo $560.00 DETAILS
Rag   bone lottie tank
Rag & Bone $110.00 DETAILS
Ulla johnson tautou mini leather trimmed wicker shoulder bag
Ulla Johnson $265.00 DETAILS
Loewe espadrille flat
Loewe $490.00 DETAILS

the parlor 


Zimmermann kali floral print silk georgette playsuit
Zimmermann $695.00 DETAILS
Ray ban square aviator sunglasses
Ray-Ban $198.00 DETAILS
Clare v.  sandy drawstring clutch
Clare V. $89.00 DETAILS
Loeffler randall crinkle scalloped mid heel leather metallic sandals
Loeffler Randall $325.00 DETAILS

THE SUNNYHOLM ROOM


Untitled 16
Rebecca Taylor $350.00 DETAILS
Kara small woven straw backpack
Kara $350.00 DETAILS
Mercedes castillo madee slingback sandal with 3d petal detail
Mercedes Castillo $332.00 DETAILS

the sunset room


J. crew white denim jacket
J. Crew $98.00 DETAILS
A.l.c sabina twist front crop top
A.L.C $125.00 DETAILS
A.l.c avalon fela jacquard skirt
A.L.C $395.00 DETAILS
Melissa odabash chambray trimmed woven paper fedora
Melissa Odabash $135.00 DETAILS
Chloe rony flat sandals
Chloé $690.00 DETAILS

ANNIE'S GO-TO'S IN LENOX, Ma:

Cup of coffee: I like my coffee to be french press, in bed! But, I would go to Haven for a vanilla cinnamon latte if I’m out and about.

Delicious dinner: The Library at Wheatleigh is a favorite.

Art or Inspiration: I think the historic, New England architecture in downtown Lenox is what sets it apart from other parts of the country and I am uplifted by it everyday. I particularly love the Lenox Library with its lovely pink brick and fabulous cupola.

Retail therapy: I love Design Menagerie and The Annie Selke store, of course!

Stay: 33 Main, 33 Main St., Lenox, MA 01240

Shop her 6 can't-live-without items
Giorgio armani beauty luminessence cc cream
Giorgio Armani Beauty $55.00 DETAILS
Jo malone orange blossom cologne
Jo Malone $135.00 DETAILS
Grafton village truffle cheddar cheese
Grafton Village $7.69 DETAILS
Giorgio armani beauty fluid sheer ulta light glowing fluid
Giorgio Armani Beauty $62.00 DETAILS
White   warren cashmere travel wrap scarf
White + Warren $298.00 DETAILS
Jo malone orange blossom body   hand lotion
Jo Malone $55.00 DETAILS