The ghd platinum+, a styler so intelligent it predicts your hair needs and constantly adapts the power to ensure the optimum styling temperature, at all times.Featuring ultra-zone with predictive technology, the latest breakthrough in heat styling guaranteed to deliver consistent results while you style. This revolutionary technology reads each section of your hair and styling speed and responds by delivering the optimum temperature of 365ºF more effectively, ensuring 70% stronger hair*, 20% more shine** and 2x more color protection.