Milk Makeup was founded by top industry insiders; Milk co-founder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. Key fact: predating Milk Makeup's 2016 launch, co-founder Masdack Rassi built what is now considered a media conglomerate in Milk Studios, with locations in New York and Los Angeles, a true a hub for fashion, photography, casting, videography, media publishing, and the brand's Milk Studios community and culture has always been an inspiration. During episode 69 of our Story + Rain Talks podcast, Zanna shares that the brand began to take shape after the co-founders continually observed standout style seen in a multitude of ways on the various creatives that walked through Milk Studios' downtown New York City doors.

Milk's exclusive connection to covet-worthy, real-person style is what makes the brand hugely unique, a standout in a growing sea of makeup and beauty brands that are using modern branding to capture customers. But Milk's authenticity cannot be replicated. More reasons to love Milk? Milkmakeup.com easy to navigate, and its products are presented in a style that's clean and to-the-point. The brand has an "ingredients blacklist", using only clean ingredients that also promise to have "epic payoff". Cruelty-free, paraben-free, and 100% vegan, no sulfates, formaldehyde, mineral oil, talc + more...Milk promises ingredients you can feel good about along with their range cool colors, and wildly cool packaging. What's more? Co-founder Zanna Roberts Rassi is a long time beauty and fashion editor who has her finger on the pulse of both red carpet and also the high-low style that we at Story + Rain live by. Below, shop our favorites, including the plumping lip gloss Zanna relies on when hosting on the red carpet, the multitasking skin tint she can't live without, cleanser she uses every day, and more.